Sky and NOW have teamed up with Dogs Trust to launch a new TV channel for dogs ahead of Bonfire Night.
The new channel is designed to help our pets stay calm during the potentially stressful period that is fireworks night.
The channel will feature a range of soothing, funny and distracting movies curated for dogs to enjoy with their owners, and to ease the anxiety triggered by loud noises.
Called BonfireNight, the channel can be found on Sky channel 310 and will launch on November 1 at 6am, running until November 6 at 6am.
Experts from Dogs Trust said feel-good, relaxing, and familiar content was a must-have, as it helps keep dogs’ owners calm, which in turn can help pooches relax too.
Films that promote laughter and general positivity were essential, while anything with negatively-associated emotions and intense content were ruled out.
The final list of 21 includes blockbuster titles such as Barbie and Anyone But You – as well as comedy classics David Brent: Life on the Road and Step Brothers, as well as classic, familiar, flicks like the iconic E.T., the Bridget Jones trilogy and Shrek 1.
Jamie Morris, Sky’s Director of Content Strategy & Performance, said: “As a dog lover myself, I know all too well how stressful Bonfire Night can be. That’s why we wanted to create something supportive to help dogs and their owners.
“Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we’ve delved into Sky Cinema’s extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.”
Jenna Kiddie, Head of Canine Behaviour at Dogs Trust says: “Firework season can be particularly stressful for dogs as the loud bangs and flashes can cause fear and anxiety.
“Around half the UK’s dogs are affected by fireworks in some way, and fear can develop even in dogs who previously haven’t shown signs of distress.
“Dogs respond to fireworks in a range of different ways, so it’s crucial to have a clear plan ahead of time to help your own dog cope.”
Veterinary surgeon and broadcaster, Dr Scott Miller, offered his top tips for keeping your dog calm during firework season.
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