Embark Veterinary has a big surprise for dog lovers this holiday season. On top of being the most accurate dog DNA test on the market, Embark is introducing the world’s first-to-market canine relative finder, giving dog owners the chance to discover family connections for their pets.
Creative agency of record Colossus has launched a new holiday campaign for Embark featuring ‘The DNA of Surprises,’ a relatable ad that humorously depicts an unexpected family reunion made possible by the insights of an Embark DNA test. An insight perfectly timed for those awkward family drop-ins during the holiday season.
“The holidays are a time for family reunions,” said Colossus VP creative director Matt McGowan. “A time when long-lost relatives can come together, connect and share a meal. And in some instances, that relative is a Yorkshire Terrier.”
Embark’s DNA test empowers dog owners with insights into their pet’s breed traits, genetic health risks, and now family connections. This makes it the perfect holiday gift for dog lovers looking to ensure their furry companions live longer, healthier lives.
“This campaign builds on the incredible success of ‘DNA of Royalty’ by tapping into the emotional benefits of knowing your dog better,” said Halli Melnitsky, senior marketing director at Embark Veterinary. “With ‘DNA of Surprises,’ we’re bringing to life the joy, warmth, and humour of discovering your pet’s family connections. It’s all about creating moments that deepen that special bond.”
Launching nationally in November 2024 – on linear video, digital display and social – the objective is to appeal to new audiences by raising awareness of Embark’s DNA testing and encouraging shareable moments that can be remembered for a lifetime.
Give the dog lover in your life the ultimate gift this holiday season: The joy of knowing their dog better with Embark.
